SAGE OKI DESIGN
A familiar place to drop in
Fortune-telling can feel mysterious and hard to approach. SUN-M reimagines it as a welcoming experience people can turn to naturally when they need it.
Rather than making readings feel like a special occasion, the project brings them closer to everyday life and makes the first step feel easier.
This idea shapes every touchpoint, from the logo to the business and promotional cards, creating a brand that feels light and approachable while offering quiet reassurance.
LOGO DESIGN
The logo takes the shape of a tarot card. Ivory and orange suggest a gentle, warm light, while blue brings to mind the open sky. At its center, a sun-and-cloud symbol gives visual form to the hyphen in SUN-M.
PROMOTIONAL CARD
Inspired by tarot's idea of connecting past, present, and future, the card makes that connection visible through embroidery. A sun motif appears on the front; the reverse reveals the stitches behind it, suggesting unseen forces shaping fate. Keeping information to a QR code leaves room for interpretation and curiosity.
BUSINESS CARD
The business card carries the brand's calm atmosphere into a tangible format. A large logo on the front makes the identity immediately recognizable.