SAGE OKI DESIGN

Smartphone mockup showing social media posts featuring people wearing wool garments.

Warmth, brought to life in visuals.

STE.MARG.SCOT is a Toronto-based outerwear brand known for colorful, sustainable, and gender-inclusive design. This project brings its warmth and individuality to social media and digital campaign visuals.

Person in a yellow coat holding coffee and felt accessories in front of a felt café facade.

Design Intent

A Life in the World of Wool

Built from felt, the visuals bring the concept “A Life in the World of Wool” to life. The material's warmth and texture express the brand's commitment to natural materials and sustainability.

Campaign visuals show the garments in a range of everyday settings, helping the products feel at home in daily life.

Desktop computer mockup displaying the STE.MARG.SCOT product website.Three digital posters displayed in a gallery, depicting people against blue, pink, and purple backgrounds.

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