SAGE OKI DESIGN
Supplements are often taken for their functional benefits, yet the experience can feel disconnected from the natural goodness they provide. For this project, I brought intuitive gestures like picking and squeezing fruit into the design, so taking a supplement feels like receiving something nourishing from nature.
The logo pairs a rounded symbol that suggests both fruit and a supplement with an organic wordmark. Its warm, approachable forms stay clear at small sizes and in reverse, creating a simple mark that is easy to remember.
PACKAGE
ENERGY
Inspired by oranges, ENERGY captures the brightness and optimism of a new morning.
SLEEP
Inspired by blueberries, SLEEP evokes the stillness and quiet of night.
BEAUTY
Inspired by raspberries, BEAUTY reflects the warm glow of the setting sun.
CALM
Inspired by figs, CALM expresses gentle sweetness and a sense of ease.
Each package carries a landscape inspired by the character of its fruit and product. From a distance, the forms read as fruit; up close, the scenery comes into focus, inviting a closer look.
Bringing simple gestures into the experience lets people connect with the feeling of handling fresh fruit.
In stores, Pluck products line the wall like fruit, inviting customers to pick the one that suits them that day. This moment echoes harvesting: choosing a fruit, then opening it with a simple twist. The sequence of gestures creates a tangible sense of receiving nature's goodness. Pluck designs the everyday experience of bringing natural benefits into your routine, as much as the product itself.
Packaging inspired by picking and squeezing fruit.
A leaf-shaped seal wraps the package. Peel it away to release the side lock, then twist the body to reveal a small opening for the supplement.
Peel the seal
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Remove the leaf
Twist the package
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Squeeze out the goodness