FENTY BEAUTY | Campaign Advertising Design

SAGE OKI DESIGN

Your Window, Your Shade

This visual series turns foundation shades into windows and curtains to celebrate the beauty of diversity. Inspired by FENTY BEAUTY's belief that everyone deserves to feel beautiful as themselves, it uses a wide range of shades to express the individuality of every person.

Two campaign windows with curtains in light beige foundation shades, shown with matching color swatches.

Three campaign windows with mid-tone curtains, color swatches, and a bicycle, bench, and plants by the windows.

Two campaign windows with deep brown curtains and matching color swatches, with red flowers and a pink chair nearby.

Campaign visual pairing a deep brown curtained window with a woman wearing green eye makeup.

Close-up portrait of a model with green eye makeup and luminous skin.

Creative Approach

The brand's wide range of foundation shades becomes a series of windows and curtains, showing that there is a color for everyone.

FENTY BEAUTY outdoor wall advertisement showing a woman walking past windows framed with different curtain shades.

Design Intent

Curtains reflect the personality of the people who choose them. Just as window details reveal individual tastes, foundation shades can be a personal way to express yourself. This visual language brings FENTY BEAUTY's belief in beauty for everyone to life.

The large outdoor installation creates the feeling of looking into someone's home.

Vertical Posters

FENTY BEAUTY flyer printed with a row of curtained windows and potted plants.

Inspired by the rhythm of windows across apartment buildings, the visual concept is adapted into a compact flyer. The brand message becomes something people can hold and experience firsthand.

Personal Project

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